Genesis finally delivers on every promise unfulfilled by other look design and film emulation plugins.
Properly modeled film stocks.
Once you use Genesis, there’s no question what you have is different. All of the stocks look and behave like the real thing, right out of the box – no tweaking required.
Try them against every other plugin you own. Genesis reminds us of what film actually looks like. You’ll start using it on everything, just like Hollywood still uses film or film emulation on almost everything.
Real Printer Lights. Like, really.
Just try them, and you’ll instantly know the printer lights in every other plugin were just something like printer lights (and pretty much just in name).
True to life Bleach Bypass, with just a slider.
When it’s done using modeled chemistry instead of color correction tools, bleach bypass becomes accurate, easy, and a real storytelling device. In Genesis, you’re able to create bleach bypass in seconds. (We’ll show you below.)
Realistic grain and halation.
You don’t need 7 sliders to get grain to look right. You just need the right algorithm. An accurate algorithm. One developed by one of the most dedicated cinematographers and image authors in the game: Steve Yedlin, ASC. And his halation has been just as meticulously built. It’s that *chef’s kiss* of texture.
Hollywood results.
Images that look like real life. Skin rendition that feels like you could reach out and touch it. Colors that instantly draw you in, and contrast that makes your images look like the movies…
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