About The Film
Back in the 80s and 90s, when film was king, Gold 200 was Kodak’s omnipresent consumer film – affordable enough to use for your everyday snapshots, while still offering beautiful rich colours. It’s still available today and though it’s not the sharpest, the most accurate, or the finest-grained stuff on the market, it still holds a special place in many photographers’ hearts. The emulsion sold today isn’t much different from the 1980s formula, so it’s a quick ticket to nostalgic vintagey mojo.
On the technical side it’s an ISO-200, C41 negative film available in 35mm format (110, medium format etc were discontinued long ago – they don’t exactly fit the ‘consumer’ demographic these days!). It gives warm colours – but not oversaturated – and a rather pleasing grain that isn’t the finest available, but still gives you plenty of detail.
It’s the stuff of holidays, family trips, casual snapshots, endless summers; the warm fuzzy haze of fond memories. And we’ve done our best to capture that.
OUR EMULATION
We shot and scanned a variety of test scenes on Gold 200, covering a range of typical shooting and lighting conditions (along with matching shots on digital). After many late nights of studying and tweaking, we ended up with 14 unique colour profiles.
These colour profiles are available to use as LR ‘creative profiles’, which means you can freely adjust the strength from 0-200% to dial in the exact look you want. However we’ve also gone a step further and integrated these profiles into one-click presets, for a total of 17 base looks. There’s also a variety of tools and tweaks to give your photos the look of scanned analog film, as well as handy quick tweaks to strengthen or soften the overall feel of the image.
One lovely bonus is that our Capture One and Lightroom styles duplicate each other almost perfectly, so users switching from one to another (or using both) can get matching results.
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